“That which we call a rose by any other name would smell as sweet.”
You may recognize this quote from Shakespeare’s Romeo and Juliet. It suggests that names themselves do not hold worth nor meaning, and they simply act as labels to distinguish one thing or person from another.
But is that true?
At GFS Events we work with many vital organizations that distinguish their causes and events with equally important names.
And, we take pride in our own company’s name: GFS Events. People often miss the importance of our “GFS” name. They assume that the “G” in GFS stands for Gazala, our Founder’s first name. We have heard people try to come up with variations on the meaning of the acronym:
Does it mean…
Gazala’s Funding Strategies?
Gazala’s Fabulous Soirees?
It is no coincidence that there is a “G” in GFS Events. Gazala wanted to have a “G” in the name of the company, but she did not want it to stand for her first name. She wanted a company name, like the organizations we work with, that conveys meaning, feeling, and the benefits we provide.
There is a lot to the name GFS: Growth and Fundraising Solutions for Nonprofits.
We believe in growing the organizations we serve so their great work can flourish and perpetuate. Our partnership with nonprofits focuses on fundraising solutions for every client. By helping our clients grow, we grow their fundraising events, their event strategies, sponsorship, donors and audience base.
We are passionate about our work and helping others. If you are interested in learning more about how we embody the meaning of our name and yours, click below to set up a consultation call.