Key to Change’s Spring Salon Fundraiser 2021

April 2021

Key to Change, a nonprofit inspiring underserved youth through world-class music instruction, reached out to us for fundraising and event support on their annual Spring Salon Fundraiser. Together, we planned an incredible mission-focused 30-minute program that inspired viewers and supporters alike to invest in our youth and their development. We created all their event branding including their invitations, sponsorship packet, posters, and video, website, social, and email graphics. Our team developed their email and social media calendar and put together promotional content. We assisted on the live-stream front to ensure that the program would be viewable from our fundraising platform, Auctria. The event was live-streamed from Benaroya Hall, with whom we worked closely to make sure the event ran smoothly. Chat was enabled so that those tuning in could connect with each other and encourage the students who were performing live during the program. We surpassed our fundraising goal by 35% raising more than $115K in scholarship funds!
Fun Fact
This event was live-streamed from Benaroya Hall so parents and families from across the state (and country) could watch their child perform.
"We had the pleasure of working with Sarah at GFS to spearhead our Spring Salon Fundraiser (virtual program) for our non-profit, Key to Change. Her design sense and branding for our event was on point and made our entire presentation look professional and engaging. The fundraising platform GFS recommended, Auctria, was easy to use for our donors and the way Sarah designed everything made it all over the top. We were proud to have exceeded our fundraising goal by $40,000! GFS' fees were certainly money well spent. Would highly recommend!"
Ashley Glovier
Executive Assistance, Key to Change